Nutrition bars were originally designed for endurance athletes looking for a competitive edge. However, over the past decade the industry has skyrocketed, nutrition bars are no longer just for the serious athlete. Due to the on-the-go lifestyles of the average American, nutrition bars seem to be a godsend, marketed as a healthy, nutritious snack or meal replacement. Originally consumers only had a few brands to choose from, but now face with a decision between literally hundreds of different nutrition bar brands, predominately positioned as either protein or energy bars.
This new widespread availability of nutritional bars has given health conscious consumers an easy option to help supplement their diet and maintain healthy and nutritious eating habits. However, with so many options to choose from, a consumer must have a strong understanding behind what bar they are eating and why.
We encourage you to take our “Bar Exam” and see how your knowledge behind nutrition bars stacks up against the truth.