With an immediate usable source of exogenous ketones, MCTs, organic and energizing adaptogenic herbs with antioxidant properties, KetoFIRE is designed to take your performance to the next level!KETO FIRE:Supports Metabolism & Healthy Weight Management?Promotes Healthy Energy, Fitness & Sexual Function?Helps Promote Mental Focus, Clarity and Cognitive Performance?THE KETOGENIC DIET, KETOSIS AND EXOGENOUS KETONESThe ketogenic diet is a low-carb, high-fat and moderate-protein diet that shifts the body?s metabolism away from carbs and towards fat burning and ketone production, putting the body into a metabolic state called ketosis. In short, the ketogenic diet positions the body to burn fat as fuel.Keto FIRE features:Clinically Studied Ashwagandha RootHelps support a healthy response to everyday stress and overwork; supports healthy energy levels?Supports healthy weight management?Supports a healthy memory and healthy cognitive function?Boosts muscle mass, strength and recovery?Boosts sports performance?Helps fight stress-induced food cravings?Clinically Studied Calcium Fructoborate:Supports knee comfort in as little as 7 days?Supports joint comfort in as little as 7 days?Supports overall joint comfort, flexibility and function?Boosts joint comfort?Beta-Hydroxybutyrate:Supports healthy metabolic flexibility during exercise?Boosts performance during exercise?Boosts cognitive performance?Coffee Cherry:Supports healthy energy levels?WHAT IS KETOSIS?When the body has the ability to burn fat as fuel, the liver naturally creates fats called ketones. Ketones can provide energy more efficiently than carbs can, which, in turn, stokes the body?s fat-burning FIRE. KETO FIRE IS POWERED BY EXOGENOUS KETONES (IN THE FORM OF BETA HYDROXYBUTYRATE)The liver naturally produces ?endogenous? ketones while in ketosis, but exogenous ketones are those provided from outside the body. Exogenous ketones are often used by the keto dieter and non-keto dieter alike.Beta Hydroxybutyric (BHB) is a ketone body and is also known from keto salts. BHB is great for those transitioning to the ketogenic diet and is ideal for those who are already in a state of Keto, or virtually anyone?no matter what diet they choose.KetoFIRE also provides fat from organic chicken bone broth oil and medium-chain triglycerides (MCTs) from coconut.While there are four primary MCTs contained in coconut, KetoFIRE focuses on caprylic acid, which is also known as C8.